It is a new year and as the people of New York started celebrating the (final) legalization of cannabis for leisure activities, it is also important to remember that Earth Day has approached us last April 22nd, and that eco-friendliness and sustainability should be something we all think about every day of the year and not just on one single day. Keep in mind whether you like new collaborations, innovations, or releases as we dive into them down below.
For the first time last spring, Supreme has collaborated with Japanese brand SOUTH2 WEST8. SOUTH2 WEST8 has created a range of transformable and useful pants and outwear for the collection, based on their significant knowledge in fishing. Accessories such as hats, vests, and a Tenkara fishing pole rounded off the ensemble. The release was made available last April 22 around all Supreme sites in the United States and Europe. Fans in Japan were also given the chance to cope the collection last April 24.
McDonald’s has followed up with limited-edition meal collaborations with J Balvin, Travis Scott, as well as South Korean boyband icons BTS. The partnership between the worldwide superstars was unveiled to ARMYs last May 26 in the United States. The “BTS Meal,” which features the boys’ trademark order of 10-piece Chicken McNuggers, medium fries and coke, and two newly South Korean-exclusive sauces to pair up with – Cajun and Sweet Chili. Fans have been going wild from the ads to the new meal packaging up to this day.
Adidas has also created the Stan Smith Mylo, which was manufactured from mushroom-based Mycelium material with an aim to be more environmentally friendly. The idea of the sneaker comes in a Stan Smith design, but the material can be dyed and embossed in any color or finish. The Three Stripes hope that by partnering up with Bolt threads, a biotech firm, this pilot project will not only reach its audience quicker but will also motivate others to join the mission to free to the world of plastic trash.
HUF has also collaborated with Modernica to create an exclusive limited-edition collection to commemorate 420. For the special capsule collection, HUF’s “Plantlife” design was spread across iconic items from Modernica such as the Base Table and the Shell Dowel Chair. High-pressure fiberglass molding was used to create the handcrafted components, which were then assembled in Los Angeles.
Nike SB’s popularity has not waned since last year. The company released a Hawaiian inspired high-top within the year that included a floral print and gave way an even brighter motif underneath, carrying on the famous tearaway theme. Fans also liked the presence of a stash pouch on the tongue, which can be used to store extra laces and whichever else.
When they created the “Bright Blue” YEEZY BOOST 700 color scheme, Adidas may have possessed a crystal ball that envisioned a bright future for supporters of New York sports teams. The sneaker’s hues, which were paired with an orange BOOST unit, relate to the New York Knicks basketball team and the New York Mets baseball team. They were released on the pricey side at $240 retail.