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1stdibs and Gufram in Milan Design Week

1stdibs and Gufram in Milan Design Week

1stdibs and Gufram partnered two years ago at the Salone del Mobile to celebrate and recreate Disco Gufram – a resurrection of the iconic design collection and an immersive installation – in the Eden Skyhouse exclusive event venue. The partnership’s goal was to recreate a “disco at home” on the 29th floor of Torre Breda, a 30-floor skyscraper designed by Luigi Mattioni in Porta Nuova dated from 1954, with vignettes of furniture and upholstery inspired by the 1970s.The indoor-outdoor area, dubbed Bar Alto at the time, was the right backdrop for exhibiting the collection, which was then made available on 1stdibs.

Some indulgent rock-and-roll items on show included Atelier Biagetti’s modernist golden yellow and quilted in velvet Jimmy couch with mirrored side panels, which was also available in chair shape and in a slew of different colors. Another eye-catching piece was Rotganzen’s After Party coffee table made with lacquered wood and had an amorphous mosaic of a disco ball sphere that looked to melt onto – or possibly drip off – the surface of the table. Different dance floor carpets from GGCV, also known as Galle Gabillet Stephane Villard, came in a variety of unexpected designs and were made from a sequence of concentric and curved lines – also came in rich hues like orange, pink, and purple. Atelier Biagetti’s Charly couch made with modular and tubular wood, with its circular contours, allowed a variety of seating arrangements. However, given that diversity is the spice of life, it should have come as no surprise that the item is also available in blue, green, maroon, and pink – as well as a love seat. Lastly, Studio 65’s Pink Lady couch, shouted nightclub with its plush polyurethane lips – a reworking, or reissue, of the brand’s legendary 1970s original.

The Disco Gufram pieces were presented for the first time in an environment where guests could utilize and interact with them. They rounded off the lounge by adding some traditional Gufram pieces. Gufram’s stunning and sculptural designs were displayed in a midcentury yet modern-like penthouse which represent a great reflection of what 1stdibs has become today.

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