Both labels were founded in Japan and have been known for setting trends and styles in their respective industries. Evisu is still at the heart of the premium denim industry, with their hard-wearing dungarees featuring a painted seagull on the rear pockets gaining a massive and strong following. As for Medicom, their famous BE@RBRICK lines and other high-end action figures are still sought after by plenty of enthusiasts all over the world.
In 2019, the two companies teamed together to create a limited-edition range of accessories and figurines inspired by their homeland. Traditional Japanese culture was reflected in the 100 percent, 400 percent, and 1000 percent Evisu x BE@RBRICK collection. Kamon, Godhead, and the seagull themes of Evisu were printed on golden BE@RBRICK figurines. The smiling Godhead figure was especially favorable, as it represented the Japanese God of Fortune.
The fashion collection, which included t-shirts, sweatshirts, sweatpants, and of course, denim, expanded on the characters’ affluent motifs. The raw denim jeans with a golden pattern incorporating Medicom’s BE@RBRICK shapes were undeniably one of the most outstanding items.
Glitter embellishments in black, silver, and gold lent a touch of opulence to the usually casual basics, lifting them to the world of glitzy party wear. So, theoretically, they could have been worn for any New Year’s Eve celebration.
The collaboration has been made available on online stores of Evisu and select retailers around the globe.