Bandai Namco has set sustainability objectives to reduce carbon emissions by 35 percent by the year 2030 and to achieve net-zero emissions by the year 2050. To build encouragement for the company to achieve this objective, it will first launch two new projects centered around its widely popular ‘Gundam’ series.
The project seeks to use the ‘Gundam’ universe as a foundation for the company’s long-term growth goals, allowing the brand to gain a stronger foothold in society while also helping to improve the ways of the world. Gaining insight of sustainability into intellectual property is also a critical step for the company’s international expansion. According to one theory, the characters and world of ‘Gundam’ can create a shared lexicon for invention, providing the perspective of making it simpler to overcome obstacles towards cross-disciplinary collaboration.
The Gunpla Recycle Project, a collaboration between Bandai Amusement, Bandai Logipal, Bandai Spirits, and Bandai Namco, will be the first to push through. The enterprises will collaborate to recycle unused and discarded plastic waste from Gunpla kits, such as sprues, using innovative chemical recycling processes. Set to begin in every Namco shop in Japan, more than 190 different Bandai Namco Amusement sites will also be equipped with recycling bins where visitors can drop off any unneeded plastic components.
In addition to the recycling program, Bandai Namco will also be launching a new effort dubbed the Gundam Open Innovation, which will focus more on the generation of new ideas and the exploration of technical advancements that will help aid in the attainment of greater sustainability. The project’s first lecture will take place this month, and applications will also be accepted throughout the time. More information will be released in the near future, so those who are interested can stay tuned.