Now Reading
The Special Louis 200 Campaign

The Special Louis 200 Campaign

Louis Vuitton is celebrating the 200th birthday of its founder, Louis Vuitton, through a variety of collaborations. The first of these projects is a capsule collection with eight Japanese artists who were handpicked by Takashi Murakami (who also created the graphic logo for the anniversary), which was unveiled in Tokyo and Osaka on Sept. 26. Murakami also served as creative director of the Louis Vuitton Tambour Horizon watch, which was unveiled at a special event in Tokyo on Sept. 28.

The celebration continues with the introduction of the Escale Spin Time Tambour Horizon watch (in stainless steel or titanium) and jewelry collection (featuring charms) on Oct. 5 in Paris, followed by an art installation at Louis Vuitton’s Rue de Sèvres flagship store and the opening of a special exhibition devoted to the brand’s history at its Musée du Louvre boutique.

The project ends with a celebration at Louis Vuitton’s newly opened Tokyo location on Nov. 5. “Celebrating their 200th anniversary, Louis Vuitton has collaborated with various talented artists to create a variety of products and the spirit of this exciting moment in our history,” Murakami said. “As a Japanese creator, I am honored to be collaborating with Louis Vuitton for the LV’s 200th anniversary celebration and contribute to the brand’s creative heritage. Working on this project has been one of the most dynamic and stimulating experiences of my professional career.”

See Also

The art installation at Louis Vuitton’s Musée du Louvre boutique will feature four areas: Murakami’s “Jardin” (garden) in the entrance, an area devoted to Louis Vuitton history, an outdoor area and a common space for visitors. The exhibition will have 160 pieces with 22 never-before-seen installations created by Murakami, who creates work that combines elements of traditional Japanese art with pop culture and fashion.

What's Your Reaction?
Excited
0
Happy
0
In Love
0
Not Sure
0
Silly
0
View Comments (0)

Leave a Reply